A school prospectus is a marketing document that schools use to give prospective parents and students an overview of their school. It should be well-written and informative, and it should give a clear picture of what the school has to offer.
What to include in your school prospectus
Your school prospectus should include the following information:
A welcome message from the headteacher
The school’s vision and values
Information about the school’s curriculum and teaching methods
Information about the school’s facilities and resources
Information about the school’s extracurricular activities
Information about the school’s admissions process
Contact details for the school
You may also want to include additional information, such as:
Testimonials from parents and students
Photos of the school and its students
Information about the school’s history and achievements
How to make your school prospectus stand out
Here are a few tips for making your school prospectus stand out from the crowd:
Use high-quality photography and design. Your prospectus should be visually appealing and easy to read.
Write in a clear and concise style. Avoid using jargon and technical terms.
Focus on the unique selling points of your school. What makes your school different from other schools in the area?
Highlight your school’s successes. What are you proud of?
Make it easy for parents to get in touch. Include your contact details prominently in your prospectus.
Here are some additional tips for writing a compelling school prospectus:
Tell a story. Don’t just list facts and figures. Instead, tell a story about your school and its students. What makes your school special? What kind of experience can students expect?
Use strong visuals. High-quality photos and videos can help to bring your story to life. Be sure to choose images that are representative of your school and its students.
Write in a personal voice. Let your passion for your school shine through in your writing. Address your readers directly and speak to their needs.
Proofread carefully. Make sure your prospectus is free of errors in grammar and spelling.
Conclusion
A well-written and informative school prospectus is an essential marketing tool for any school. By following the tips above, you can create a prospectus that will help you to attract new students and parents.
