Your school prospectus is one of the most important marketing tools you have. It’s your chance to tell prospective parents and students all about your school, its mission, its values, and what makes it special. A well-written prospectus can be the difference between a parent choosing your school or a competitor’s.
So how do you write an education prospectus that’s both informative and persuasive? Here are a few tips:
Start with a strong introduction. Your introduction should grab the reader’s attention and give them a brief overview of your school. What is your school’s mission? What are your values? What makes your school unique? You may also want to mention your school’s academic achievements, such as Ofsted ratings or exam results.
Highlight your school’s strengths. What does your school do well? What are you most proud of? Make sure to highlight your school’s strengths throughout the prospectus, but especially in the introduction. This could include your school’s academic program, extracurricular activities, facilities, or teaching staff.
Be specific. Don’t just say that your school has a “strong academic program.” Tell the reader what makes your academic program so strong. What are your course offerings? What are your students’ academic achievements? You may also want to mention any special programs or initiatives that your school offers, such as the Duke of Edinburgh Award or the International Baccalaureate.
Use vivid language and imagery. A well-written education prospectus should be more than just a list of facts and figures. Use vivid language and imagery to bring your school to life. Tell the reader what it’s like to walk through your hallways, to sit in one of your classrooms, or to attend one of your school events. You could also include photos or videos of your school in the prospectus.
Include testimonials from parents and students. What do parents and students think about your school? Include testimonials from them throughout the prospectus to give prospective parents and students a firsthand account of what your school is like. This could be in the form of written testimonials or video testimonials.
Make it easy to learn more. Include your school’s website address and contact information in the prospectus. Make it easy for prospective parents and students to learn more about your school and to schedule a tour. You may also want to include a QR code that links to your school’s website.
Here are some additional tips for writing a compelling education prospectus for UK schools:
Know your audience. Who are you writing the prospectus for? Prospective parents? Students? Both? Once you know your audience, you can tailor your message accordingly. For example, if you are writing for prospective parents, you may want to focus on the school’s academic program and facilities. If you are writing for students, you may want to focus on the school’s extracurricular activities and social life.
Be clear and concise. Don’t overload the reader with too much information. Focus on the most important things that prospective parents and students need to know.
Be honest and authentic. Don’t try to be something you’re not. Prospective parents and students will be able to tell if you’re being genuine.
Get feedback from others. Once you have a draft of your prospectus, ask others to review it and give you feedback. This will help you to identify any areas that need improvement.
Your education prospectus is an important marketing tool, so it’s worth taking the time to write it well. By following these tips, you can create an education prospectus that is both informative and persuasive, and that will help you to attract new students to your school.
